About FetchFashion

FetchFashion is a free AI-powered visual search tool that identifies clothes from any photo and shows where to buy them across 1,000+ online retailers worldwide. Users upload a screenshot from a TV show, social media post, or real-life photo, and the AI returns matching products with prices and direct purchase links. Available in 4 languages with 3 free searches per day.

What we do

You see an outfit you love in a TV show, a movie, or on someone walking past you. You screenshot it. Now what? You spend thirty minutes scrolling through stores, trying to describe a neckline you don't have a word for, hoping Google understands "that black dress from Wednesday."

FetchFashion solves that. Upload any photo and our AI identifies every piece in the image, then searches across 1,000+ retailers worldwide to find where you can actually buy it. With real prices, real links, real stores.

How it works

  1. Upload a screenshot, photo, or saved image of any outfit.
  2. Our AI analyzes the image: it identifies individual garments, describes their style, fabric, and silhouette, and generates search queries.
  3. We search across Google Shopping, visual search engines, and our own indexed catalog of fashion products.
  4. You get results ranked by match quality, with prices in your local currency and links to buy.

The technology

FetchFashion combines multiple AI models. We use visual search to find exact matches, language models to understand garment descriptions, and Fashion-CLIP (a neural network trained specifically on fashion) to index and match products by visual similarity. The result is a search engine that actually understands clothes, not just pixels.

The blog

Our blog is written by Luna, a tattoo and makeup artist with an eye for costume design and screen fashion. She breaks down the outfits that make you pause a show, then runs them through FetchFashion to find where to buy the pieces. No sponsored content, no brand partnerships dictating what she writes. Just genuine fashion obsession and honest results.

Read the blog

Free to use

FetchFashion offers 3 free searches per day, no sign-up required. If you need more, our paid plans start at €7.99/month with up to 600 searches.

Contact

Questions, bugs, or just want to say hello:

[email protected]